Software sellers
Reach small local businesses without a big sales team
Build lists of the businesses your product fits, city by city, and write to each one about how it works today.
What you want
More small business customers, at a sales cost that still works for a low monthly price.
What gets in the way
- Small accounts can't pay for a lot of sales time.
- Many are hard to find in company databases.
- They get plenty of software pitches, so generic ones get ignored.
How this helps
- Build a list for one business type in one city at a time.
- See how each one works today, such as booking by phone, when its website shows it.
- Send a short, relevant email from your own mailbox.
Who you could find
Examples. AI suggests the types that fit your own website.
Restaurants
Websites show how they take orders and reservations.
Hair salons
Websites show how customers book.
Barbershops
Websites can show whether they take walk-ins or bookings.
Dental practices
Websites show how patients request appointments.
What a lead looks like
Example only. The business, address, website text and sender below are fictional.
- Business
- Velloria Hair Studio
- Category
- Hair salon
- Location
- Austin, USA
- Website
- velloriahair.com
- [email protected]
- Email status
- Confirmed
- Website fact
- The contact page asks customers to call to book an appointment.
- Source
- velloriahair.com/contact
- Reason to write
- Booking by phone could be relevant to a booking software team.
The email
Subject: Booking at your salon
Hi, I'm Jordan from Bookwren. We make booking software for independent salons. Your contact page asks customers to call to book. Would online booking be worth a look alongside that? Are you the right person to ask? Thanks, Jordan Bookwren
Emails include your company name and an unsubscribe link, plus a postal address if you add one to your sender profile.
Some addresses can't be fully confirmed because the mail server accepts everything. They're labeled, may bounce, and you can leave them out.
Other things you could write about
- On their website
- A restaurant's website takes orders by phone.
- How you could use it
- Open with your ordering software.
- On their website
- A clinic's website has a form to request an appointment.
- How you could use it
- Talk about how your scheduling works.
A good first list
An example setup, not a forecast of how many leads you'll get.
- Business type
- The type of business that fits your product best, if the analysis suggests it.
- City
- One city in a market you already sell to.
- Radius
- Start with the default 15 km, then try another city to compare.
- Target
- 10 ready leads
- Filters
- Turn on Skip chains to focus on independent businesses. A minimum review count can leave out very new ones.
Testing one type in two cities shows you more than testing many types at once.
What this test costs
- A target of 10 reserves 10 credits. Each ready lead uses 1 credit, and the rest go back to your balance when the list ends.
- Businesses without a usable email or a specific reason are left out at no cost. A ready lead stays charged if you skip it.
- Your free account includes 20 credits, enough for this test twice.
- After that, credit packs start at $29 for 100 credits. Starter is $49 a month and Growth is $149 a month.
What changes
You still decide whether a business fits, and whether your offer is right for it.
Doing it yourself
With CornerLead
Spend sales time finding small accounts one at a time
Build a list for one business type in one city
Guess how a business works today
See what its website says about booking or ordering
Send a template to a bought list
Edit an email written for each business, then send or export a CSV
Questions before you start
Can you tell me which software a business uses?
No. We only know what its website shows, so we may not see the tools behind it.
Does this work for large chains?
Not well. We search one city at a time, so this suits local businesses, not the head offices of chains.
Can I push leads into my CRM?
Export a CSV and import it into your own tool. There's no direct CRM connection yet.
I don't like cold outreach. Will this feel like spam?
That depends on how you use it. Write to businesses you could really help, about something relevant to them. You review every email, each one has an unsubscribe link, and a mailbox sends at most 50 a day, a few minutes apart.
What happens after I send?
Replies go to your own inbox, and we don't read it. For emails sent from the app, mark replies and bounces on each lead. Bounced and not interested addresses are blocked from future lists. Follow-up emails aren't automated.
What should I check before sending?
Check that your details, claims and offer are accurate, and follow the email rules where you and the recipient are based. A public address doesn't by itself give you permission to contact it.
See who you could sell to
Paste your website to get a free analysis, then try a small list with 20 free credits.
Try it on your website