Food and drink wholesalers
Find new wholesale accounts without more time on the road
See which cafes, restaurants, bakeries and hotels in your delivery area could buy from you, with a reason to write to each one.
What you want
More accounts in the areas you already deliver to, without adding time on the road.
What gets in the way
- Reps can only visit so many venues in a day.
- When accounts close or leave, they're slow to replace.
- Venues change, and lists go out of date.
How this helps
- See which venue types fit your range, inside your delivery area.
- Build a new list from Google Maps, with checked emails.
- Open with what's on their menu or website, not a price list.
Who you could find
Examples. AI suggests the types that fit your own website.
Cafes
Menus show what they serve, such as coffee, tea or pastries.
Restaurants
Menus and cuisine tell you which of your products are relevant.
Bakeries
Product lists can suggest relevant lines to discuss.
Hotels
Websites often describe breakfast, bars and event catering.
What a lead looks like
Example only. The business, address, website text and sender below are fictional.
- Business
- Tillerby Corner Cafe
- Category
- Cafe
- Location
- Bristol, UK
- Website
- tillerbycafe.com
- [email protected]
- Email status
- Confirmed
- Website fact
- The menu lists espresso, cappuccino and flat white.
- Source
- tillerbycafe.com/menu
- Reason to write
- An espresso menu could be relevant to a coffee wholesaler.
The email
Subject: Coffee for your espresso menu
Hi, I'm Alex from Dunmere Coffee. We supply coffee to cafes in Bristol. Your menu lists espresso, cappuccino and flat white. Our wholesale coffee range could be relevant to those drinks. Are you the right person to ask about coffee purchasing? Thanks, Alex Dunmere Coffee
Emails include your company name and an unsubscribe link, plus a postal address if you add one to your sender profile.
Some addresses can't be fully confirmed because the mail server accepts everything. They're labeled, may bounce, and you can leave them out.
Other things you could write about
- On their website
- A restaurant's website mentions local produce.
- How you could use it
- Lead with the regional products you carry.
- On their website
- A hotel's website describes a breakfast service.
- How you could use it
- Offer the breakfast lines you supply.
A good first list
An example setup, not a forecast of how many leads you'll get.
- Business type
- One product range and one venue type, such as coffee for cafes, if the analysis suggests it.
- City
- One city you already deliver to.
- Radius
- Keep it inside your delivery area, and check each venue before offering delivery.
- Target
- 10 ready leads
- Filters
- Leave rating and review minimums off at first. Turn on Skip chains if you want independent venues.
One range and one area keep the emails specific and the test easy to judge.
What this test costs
- A target of 10 reserves 10 credits. Each ready lead uses 1 credit, and the rest go back to your balance when the list ends.
- Businesses without a usable email or a specific reason are left out at no cost. A ready lead stays charged if you skip it.
- Your free account includes 20 credits, enough for this test twice.
- After that, credit packs start at $29 for 100 credits. Starter is $49 a month and Growth is $149 a month.
What changes
You still decide whether a business fits, and whether your offer is right for it.
Doing it yourself
With CornerLead
Drive around a delivery area to see who's there
Choose a venue type, a city and a radius from your desk
Read menus one by one to see what each venue serves
See the website facts behind each lead
Hand reps an old list of venues
Work from a new list, then send from your own mailbox or export a CSV
Questions before you start
Can you tell me who supplies a venue today?
No. We use public listings and website facts. We can't see its supplier, order size, contract dates or interest in switching.
Will the email reach the buyer?
It may reach a general venue mailbox, so ask who handles purchasing.
What about venues with no website?
They're left out, because each email is written from facts on the business's website.
I don't like cold outreach. Will this feel like spam?
That depends on how you use it. Write to businesses you could really help, about something relevant to them. You review every email, each one has an unsubscribe link, and a mailbox sends at most 50 a day, a few minutes apart.
What happens after I send?
Replies go to your own inbox, and we don't read it. For emails sent from the app, mark replies and bounces on each lead. Bounced and not interested addresses are blocked from future lists. Follow-up emails aren't automated.
What should I check before sending?
Check that your details, claims and offer are accurate, and follow the email rules where you and the recipient are based. A public address doesn't by itself give you permission to contact it.
See who you could sell to
Paste your website to get a free analysis, then try a small list with 20 free credits.
Try it on your website